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Website Privacy Policy

At Wilmington Medical Supply ("we", "us", "our"), we prioritize the privacy of individuals who use our website, This Privacy Policy details how we gather, use, and share information from the users or their devices accessing the Site. Your use of our Site indicates your agreement to the gathering, usage, disclosure, and processes this Privacy Policy describes, along with our Terms of Use.

For referring clinicians, patients, or others interested in our collection, use, and sharing of medical data, please refer to our HIPAA Privacy Policy.


Information Collection

We collect a range of information from or about you or your devices from different sources, as described below.

If you do not furnish your information when requested, it may limit your ability to use our Site, especially if that information is essential for our Site's provision or if legally required.


A. Information Given to Us

Registration and Profile Information: If you register, request resources or samples, or participate in surveys, we may request your name, phone number, email address, interests, and other information we gather.

Payment Information: When you enter a credit card or bank account information through our e-billing portal, our third-party billing and payments service provider receives your payment card details.

Communications: Any direct contact may provide us additional information about you. For instance, reaching out to us with questions about products, insurance coverage, or our services will grant us your name, phone number, email address, customer status, contents of any message or attachments sent to us, and other information you choose to offer. We may track email opens to enhance customer experience and improve our Site. Phone communications may be monitored or recorded for quality and training purposes.

B. Information Collected Through Our Services

Device Information: We gather information about the device and software you use to access our Site, including IP address, web browser type, operating system version, and mobile advertising identifiers.

Usage Information: We automatically collect information about your interactions, such as viewed pages or other content, dates, times, and duration of your visits.

Location Information: We infer the general physical location of your device and the geographic regions our Users originate from. For instance, your IP address may indicate your general area.

Information from Cookies and Similar Technologies: We and third-party partners may collect information using cookies, pixel tags, or similar technologies. Our third-party partners, like analytics and advertising partners, may use these technologies to gather information about your online activities over time and across different services. Cookies are small text files with a string of alphanumeric characters. We may use both session cookies and persistent cookies. A session cookie vanishes after you close your browser. A persistent cookie remains after browser closure and may be used by your browser on subsequent visits to our Site. To modify your cookie settings, please review your web browser’s "Help" file. If you delete or decide not to accept cookies from the Site, it may limit the full utilization of the Site's features.

C. Information We Receive from Third Parties

Third-Party Platforms: If you opt to post comments, photos, or content on our pages on third-party platforms, such as Trustpilot, Twitter, Facebook, or LinkedIn, and include personal information, we may receive details about you, including your profile photo, name, and other provided information. To limit the information accessible to us, visit your third-party accounts' privacy settings to learn about your options.

Other Third Parties: We may receive additional data about you, such as demographic and census information, from third parties like data or marketing partners, and integrate it with other information we have about you.


How We Use the Information We Collect
  • To offer, maintain, enhance convenience and functionality, and improve our Site;

  • For accurate delivery and billing of orders;

  • To communicate with you, provide updates and other details about products and service offerings from us and our vendors and service providers that you requested or authorized, respond to comments and questions, and deliver customer support;

  • For marketing objectives, such as creating and providing promotional and advertising materials potentially useful, relevant, valuable, or of interest to you;

  • To send text messages to you;

  • To facilitate transactions and payments;

  • To de-identify and aggregate information amassed through the Site and use it for any lawful purpose;

  • To detect and prevent fraud, and respond to arising trust and safety issues;

  • For compliance purposes, including enforcing our legal rights or Terms of Use, or as may be necessitated by applicable laws and regulations or requested by any judicial process or governmental agency, including responding to any government or regulatory request;

  • For other purposes for which we provide specific notice at the time the information is collected.


How We Share the Information We Collect

We may share or otherwise disclose information we collect from or about you as described below or otherwise disclosed to you at the time of collection.

  • Partners and Affiliates: We may share any information we receive with our partners, subsidiaries, and affiliates for any of the purposes described in this Privacy Policy.

  • Vendors and Service Providers: We may share any information we receive with contractors, vendors, service providers, and other third parties retained in connection with the provision of our Site.

  • Marketing: We do not rent, sell, or share information about you with unaffiliated companies for their direct marketing purposes unless we have your permission.

  • Analytics Partners: We use analytics services such as Google Analytics to collect and process certain analytics data. These services may also collect information about your use of other websites, apps, and online resources. You can learn about Google’s practices by going to or opt out by downloading the Google Analytics opt-out browser add-on at

  • As Required by Law and Similar Disclosures: We may access, preserve, and disclose information about you if we believe doing so is required or appropriate to: (a) comply with law enforcement requests and legal processes, such as a court order or subpoena; (b) respond to your requests; or (c) protect your, our, or others’ rights, property, or safety.

  • Merger, Sale, or Other Asset Transfers: We may disclose and transfer information about you to service providers, advisors, potential transactional partners, or other third parties in connection with the consideration, negotiation, or completion of a corporate transaction in which we are acquired by or merged with another company or we sell, liquidate, or transfer all or a portion of our business or assets.

  • At Your Direction: We may disclose information about you to fulfill the purpose for which you provide it.

  • Consent: We may also disclose information from or about you or your devices with your permission.


Your Privacy Choices
  • Marketing Communications: You can unsubscribe from our promotional emails via the link provided in the emails. Even if you opt-out of receiving promotional messages from us, you will continue to receive administrative messages from us.

  • Do Not Track: There is no accepted standard on how to respond to Do Not Track signals, and we do not respond to such signals.


If you choose not to provide us with the information we collect, some features of our Site may not work as intended.


Third Parties

Our site may contain links to other websites, products, or services that we do not own or operate. We are not responsible for the privacy practices of these third parties. Please be aware that this Privacy Policy does not apply to your activities on these third-party services or any information you disclose to these third parties. If you have any questions about how these other sites use information from or about you, contact them directly. We encourage you to read their privacy policies before providing any information to them.


Online Chat Services

Some of our websites include an online chat service provided by our partners. These partners may collect information and track how their services are being used. You can find more information about how the partner tracks usage and what information they collect using the link below.

Talkdesk Privacy Notice



We make reasonable efforts to protect your information using technical and organizational safeguards designed to improve the security of the information we maintain. However, as our Site is hosted electronically, we can make no guarantees as to the security or privacy of your information.


Children’s Privacy

We do not knowingly collect, maintain, or use personal information from children under 13 years of age, and no part of our Site is directed to children. If you learn that a child has provided us with personal information in violation of this Privacy Policy, please alert us at


International Visitors

Our Site is hosted in the United States and is intended for visitors located within the United States. If you choose to use our Site from the European Union or other regions of the world with laws governing data collection and use that may differ from U.S. law, then please note that you are transferring information from or about you or your devices outside of those regions to the United States for storage and processing. Also, we may transfer your data from the U.S. to other countries or regions in connection with the storage and processing of data, fulfilling your requests, and operating the Site. By providing any information, including information from or about you or your devices, on or to the Site, you consent to such transfer, storage, and processing.


Update Information

You can update your account and profile information through your profile settings or by contacting us at


Changes to this Privacy Policy

This Privacy Policy may be revised from time to time. We will post any adjustments to the Privacy Policy on this page, and the revised version will be effective as of the last updated date below. If we materially change the ways in which we use or share information from or about you or your devices previously collected from you through the Site, we will make reasonable efforts to notify you of the changes by sending a notice to the primary email address provided to us and/or by placing a notice on our Site.


Contact Information

If you have any questions about our privacy practices or this Privacy Policy, please contact us at


Effective Date

The Privacy Policy was last updated on (03/05/2024).

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